















The Fashion Movement
Just Landed!
L’Oreal Fashion Week, October 2007,
Originally submitted to SUBSTANCE Magazine, January 2008
Featuring:
Damzels in this Dress / Doll Factory Studios “partnering with” Playdead Cult
- and –
Andy The Anh
Designers Rory Lindo and Kelly Freeman of Damzels, along with daughter company Doll Factory Studios, partnered with fellow designers Stu Andronelli and “Bean”, of Playdead Cult, to produce a marathon fashion show, with the emphasis on “show”. The entire combined production was a visual riot of “street smart” attitude!
Damzels’ collection celebrated retro pinup style much of it “sailor” influenced. Its collection featured precision tailored garments, some highlighted with black or pink tulle peeking out unapologetically from hemlines or bust lines. Wide black or hot pink fishnet stockings were paired with neon argyle ankle socks and wicked stiletto pumps.
Playdead Cult’s catwalk debut was “in your face”, peppery hot, and completely wearable. Garments were silkscreened with its signature skull & circle logo and found on thighs of jeans, strategically scissored / cut out tops, and blazer backs. The line definitely lived up to its “anti-aesthetic” and fashion tag, “Clothes for the black collar worker”!
Andy The Anh’s collection was elegant, refined and heavenly-inspired. His colour palette was borne of muted shades of delicate taupes, whisper sheer creams, airbrushed peaches, and faint, watery blues. The fabrics, mostly chiffon, floated from the models’ bodies creating an angel-like, weightless quality. Brilliantly shiny, silver-mirrored sequins adorning selected garment’s seams created abrupt yet appealing contrast to the delicate quality of the fabrics and colour palettes. Much detail was found in the backs of The Anh’s designs. The Anh was able to transition all of these watery, weightless qualities from his day wear designs right through to his evening collection as though achieved in one whisper of a breath. Very clever and pure delight!

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